PRIVACY POLICY
Last updated: April 2026 | Simply Great Garments Ltd.
[ Introduction ]
Simply Great Garments Ltd. ("we", "us", "our") operates the website yellowthongs.com ("Yellow Thongs", "the Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site or make a purchase. By using our Site, you consent to the practices described in this policy. If you do not agree, please discontinue use of the Site.
[ Information We Collect ]
We collect information you provide directly when placing an order or contacting us, including your name, email address, shipping address, billing address, and payment information. We also automatically collect certain technical information when you visit our Site, including your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages. We use cookies and similar tracking technologies (such as Vercel Analytics) to collect this data. We do not collect sensitive personal information such as health data, biometric data, or government identification numbers.
[ How We Use Your Information ]
We use the information we collect to process and fulfil your orders, including shipping and payment processing. We use your email address to send order confirmations, shipping notifications, and tracking updates. We may send promotional communications if you have opted in to our newsletter; you can unsubscribe at any time. We use analytics data to improve our Site, understand user behaviour, and optimise the shopping experience. We use your information to respond to your inquiries and provide customer support. We may use your information to detect and prevent fraud or other illegal activities.
[ Payment Processing ]
All payments are processed securely through Stripe. We do not store your full credit card number, CVV, or other sensitive payment details on our servers. Stripe's privacy policy governs how your payment information is handled. For more information, visit stripe.com/privacy.
[ Cookies and Tracking ]
We use cookies and similar technologies to enhance your experience on our Site. Essential cookies are required for the Site to function properly, including cart functionality and checkout. Analytics cookies (Vercel Analytics, Vercel Speed Insights) help us understand how visitors interact with our Site. We do not use advertising cookies or sell your data to third-party advertisers. You can control cookie preferences through your browser settings. Disabling essential cookies may affect Site functionality.
[ Third-Party Services ]
We share your information only with trusted third parties who assist us in operating our business: Stripe for payment processing, shipping carriers for order delivery, Vercel for website hosting and analytics, and email service providers for transactional and marketing communications. These third parties are contractually obligated to protect your information and use it only for the purposes we specify. We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
[ Data Retention ]
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including to satisfy legal, accounting, or reporting requirements. Order data is retained for a minimum of 6 years to comply with tax and accounting obligations. You may request deletion of your account data at any time by contacting us at hello@yellowthongs.com. We will process deletion requests within 30 days, subject to legal retention requirements.
[ Data Security ]
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. All data transmitted between your browser and our Site is encrypted using TLS (Transport Layer Security). While we strive to protect your personal information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
[ Your Rights ]
Depending on your jurisdiction, you may have the right to access, correct, or delete your personal information. You may request a copy of the personal data we hold about you. You may request that we correct inaccurate or incomplete data. You may request that we delete your personal data, subject to legal retention obligations. You may opt out of marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly. To exercise any of these rights, contact us at hello@yellowthongs.com.
[ International Transfers ]
Simply Great Garments Ltd. is incorporated in the United Kingdom. Your information may be transferred to and processed in countries other than your own. We ensure that appropriate safeguards are in place to protect your data in accordance with applicable data protection laws, regardless of where it is processed.
[ Children's Privacy ]
Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected personal data from a child under 18, we will take steps to delete that information promptly.
[ Changes to This Policy ]
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.
[ Contact Us ]
If you have any questions about this Privacy Policy or our data practices, please contact us at hello@yellowthongs.com. Simply Great Garments Ltd. is the data controller responsible for your personal information.